Social Media as a Tool for Business and Entrepreneurial Success

With its mass outreach and easy accessibility, it is no surprise that social media is fast moving away from serving a solely recreational purpose towards becoming an important business development tool. Providing easy access to thousand of users, easily sorted by target demographic, it is an easy way to bring cost-free recognition to your brand and increase sales. Developing a strong sales and marketing campaign across various social platforms will not only increase your company’s outreach but it will also develop a sense of familiarity among potential customers thereby encouraging potential sales.

Choosing the Right Platform

Choosing the right social media platform is essential to a successful social marketing campaign. The most popular choices are without a doubt Facebook, Twitter, and Instagram with websites such as Google Plus and Pinterest also gaining fast popularity. Ideally, a company would have a strong presence on each platform, thereby reaching a wide array of potential customers but restrictions on time, manpower and funds can make that difficult to execute. As a result, businesses should asses where the core of their target demographic lies and adapt their campaign accordingly.

Managing Social Media Accounts

A social marketing campaign is no different than any print or television marketing campaign in the sense that it must be impeccably executed and well maintained. Luckily, there are many tools available for business owners to make use of. These tools include facilitating simultaneous posting across platforms, templates for posts, and automatically scheduled posts.

Pictures should also be heavily incorporated into posts as visual aids make a stronger impact that purely textual ones. Images are also monumental in creating visual cues increasing brand recognition. Because many users browse social media on mobile devices, it is important to keep these pictures optimized for quick loading and easy visual access.

Gaining Followers

Whether you are looking for twitter followers or Facebook followers, it is necessary to develop a network of followers once your social campaign has been set up. Marketers specializing in offering social media services can help you gain followers, increase view count and maximize brand exposure but it is important to decide on the proper terms and conditions. For example, if you’re looking to buy twitter followers, decide on terms such as price, expected output time and authenticity of users beforehand. Remember, you want your followers to aid your social media campaign, not damage it.

Popularity for a Price

The pursuit of celebrity is an obsession for many people, particularly with the advent of social media. While some people can only imagine what it would feel like to experience the celebrity lifestyle, others are actually buying fame on social media.

Although it may sound far fetched, there really are websites dedicated to marketing one’s self online through various social platforms. Twitter, one of the most successful and widely used social media applications, measures its user’s amount of followers. Those hoping to gain popularity aim to gather as many Twitter followers as possible. Services such as Rantic offer celebrity wannabes the option to literally buy Twitter followers.

It is easy to imagine solipsistic young adults buying Twitter followers to satisfy their egos. However, there has been speculation that individuals who are already in the limelight have used this so-called “social media black market” to further boost their popularity. During the 2012 presidential campaign, Republican candidate Mitt Romney was accused of purchasing Twitter followers. Although Romney and his camp denied these allegations, many telltale signs pointed to the validity of the rumor. For example, a majority of his recently added Twitter supporters were new accounts to the service, and had never actually published a tweet. Chances are high that Romney’s campaign decided to buy Twitter followers to increase the public’s perception of his popularity.

Romney is not the only public figure to have come under scrutiny for this misleading practice. In fact our own president, Barack Obama, has been rumored to purchase online popularity through acquiring fake Twitter followers. Music artists such as Katy Perry and Lady Gaga have been rumored to have purchased followers to bolster their celebrity status. Even corporations such as Pepsi and RedBull may have engaged in this deceitful trick to increase their presence in social media.

5 Ways to Boost your Twitter Followers

Since it’s debut in 2006, Twitter has grown quickly to become one of the largest social networking sites and with over 270 million active users per month and 500 million tweet sent per day, it is a powerful tool for promoting your brand and reaching a large audience.

In March 2012 Twitter introduced promoted tweets, which allow a user to reach both current and potential followers. However, many potential customers view the promoted tweets showing up on their timelines as an intrusion and an ad, and can do more harm than good when you are trying to build relationships and increase brand loyalty.

Instead of having to buy Twitter followers, there are several strategies you can implement, all without paying a penny! Follow these 5 tips below to increase your Twitter followers and expand your brand reach.

Smart Following

Following other users strategically can definitely give you a boost in your own follower count. However you must choose the people you follow wisely. Examine the people who follow you and evaluate whether they seem genuinely interested in your brand and if they seem willing to interact frequently. Seek out those who follow similar brands and determine who is an active user who builds relationships and may be interested in what you have to offer. Having an engaged audience extremely valuable, and worth more than millions of fake followers who not do anything to help your brand.

Profile

The old adage is true: first impressions are everything. Make sure to keep consistent with your branding by having a relevant and professional profile picture and a memorable bio. You can use humor or just keep it short and simple with an informative blurb or slogan. Make sure to include any website information you have-the easier you make it to find your information, the more success you will have!

#Hashtag Away

Hashtags can be a great way to bring in new followers. By using hashtags, any user looking through those tags will be able to see your tweets. Hashtag wisely by including relevant words and short phrases that relate to your content.

Watch the Clock

Believe it or not, timing can be very important when trying to grow your influence. 1-2 p.m. has been proven as a busy time on Twitter as people are getting in their fix at the end of their lunch break. Take note of other high-traffic times on your timeline, and make sure to interact more with your followers at those times!

Quality & Engaging Content

Even if you follow all of the above tips to the letter, it won’t matter unless you have good quality content that makes your followers want to engage. Switch it up with a mix of funny, informative, and interesting tweets to keep people coming back.

By implementing these 5 helpful tips you will be able to build your own thriving follower list!

The Importance of Social Media and Personal Engagements

Social media is so important. From Twitter to Instagram, using these social media outlets in order to interact with other individuals is unlike anything else. Of course, for a business owner, the utilization of these kinds of services is that much more important. However, you need to know how to interact with other companies and what this is able to do for you in the long run as well. By following through with these basic strategies, you can drastically improve your connection with clients and possible customers.

Say Thanks

Saying thank you is so important in everyday interactions. After all, this is something that just shows a person’s appreciation. It is also important in the Internet world as well. Even fewer people say “thank you” online, so when you bring it up, it makes that much more of an impact. In fact, out of every four people you say “thank you” to, one person is going to follow your back. This makes it worth your wild to tell people thank you when they compliment something or simply when they interact with you and tell you something. It might not be overly helpful, but if you are able to say it, it is going to help you out significantly. In fact, roughly 26 percent of people you think favorite your tweet, 30 percent are going to follow you back, 26 percent are going to follow you back and 24 percent are going to engage with you in several different ways.

Discover What Your Followers Want

The better you understand your followers, the more of a connection you can create with them. After all, if you are just shooting in the dark, it is really hard to hit anything. That is exactly why you need to know what they enjoy and what causes them excitement. You can test this out by creating different kinds of tweets in order to see how people respond. Some points of interest to keep in mind is that if you Bitly link your content instead of using the full oink, you are going to receive more hits than a regular link. If you mention someone through the @ username, you receive 200 percent more engagement than without the @. Images help bring in a few more hits and make the tweet look nice, and while commentary does not necessarily bring in more hits, it makes it more interested and helps bring in more commentary.

Timing is Everything

You don’t want to just blast out tweets at any time of the day. You need to schedule your tweets to occur at specific times of the day where people are going to see the information more often. This is usually around lunch time and around the end of the work day (12-1 PM and 4-5 PM). Of course, you can also buy Twitter followers as this makes you look more desirable and should also increase your Twitter followers in general.

Why it’s okay to Buy Twitter Followers

Many small businesses may have a hard time lifting their business off of the ground.

One of the main reasons for this could be due to lack of popularity. Even if the business gets a social networking page from Facebook or Twitter, getting fans and followers can be very difficult if the small business is unpopular. This is where buying Twitter Followers would be useful.

Buying followers and fans on popular social networking sites can enable a business to possibly tap into an audience that they wouldn’t be able to reach before. A small business may have a certain target audience, but this may help them broaden their audience. Also, the people who like their page may actually have an interest in this small business and spread the information of this business to other people who may be equally interested.

If a small business buys enough followers and fans, then their page could have a great number of likes. The great number of fans and followers can act as a visual representation to other people that that small business is popular. Some people may find this to be deceiving, but in actuality, it also shows that the small business is working hard to gain their own popularity. There are many people out there who already know that businesses buy fans and followers. The large number of fans and followers could show to them that the small business would be willing to invest in their fans and followers. It would show that their fans and followers are worth it.

Finally, if a business decides to buy Twitter followers or Facebook fans, then it would be a cheaper, relatively more affordable way of gaining an audience. Traditional ways of advertising could cost more and, even then, will not always guarantee the small business an audience of any kind. Many small businesses may not have a lot of money to invest nor time for advertising. Buying fans and followers would give these small businesses a chance to receive an actual audience right away without guessing whether or not their advertising works.

Can a Company with Many Twitter Followers Be Successful?

Most companies have to earn their followers on social media, unless of course we’re talking about Twitter. With this particular outlet for social media, different rules apply. Where else can you simply buy a ready-made audience like you are shopping at a convenience store? If you’re shopping for Twitter followers, it is indeed that easy.

Any business looking to bulk up their followers, or at least give the appearance of a bulked up following, can go to a reliable supplier like Intertwitter.com, for example, and by a thousand followers for just fourteen bucks. That’s a great deal. Spend another $1,500 and you have a million followers. Of course, these are followers that will never translate into customers who will use a particular service or buy a specific product, they’re just numbers. Has the impression of a large following ever actually been shown to grow a company?

Companies know they can simply buy Facebook fans on the cheap. The temptation to do so must be pretty hard to resist as well. Obtaining fans in this fashion, however, is hardly a solid foundation on which to launch a company.

That brings to mind a recent story of a new company that is just starting out. This new company is intended to be a social media site that is targeted at star athletes. The company, BreathSport, was developed by advertising mogul Barry Houlihan. The company may appear to have already enjoyed quite a bit of success, after all, it has 30,000 followers on Twitter so they must be doing something right. Here’s the catch, they haven’t even launched yet.

Using a site like twitteraudit.com will quickly reveal the truth about these thousands of alleged BreathSport fans. They’re fake, or at least 28,625 are. For his part, Mr. Houlihan downplays the tactic of buying fake followers, insisting that it’s not misleading and that the number of followers is irrelevant.

They may be irrelevant to him, but it seriously dilutes the value of even using social media at all. It hurts Twitter’s reputation and it hurts the brand of the companies who buy Twitter followers.

Social media can improve muddy election campaigns

When it comes to politics, a candidate will do whatever is necessary to win. Regardless of the moral or personal issues that their actions may stir up, the practice of mud slinging is not new to the political arena. The only thing that has changed about the slinging is the slingshot that candidates are using.

Keeping up with the times, political candidates are now delving into the social media scene to comment about their opponents’ downfalls and shortcomings. Using these social media sites on the internet, politicians have been utilizing such sites as face book and twitter. Recently in Pennsylvania, during the debate between Governor Tom Corbett and his challenger Tom Wolf, a twitter war was brewing.

These candidates have assistants to answer these sites and there is a growing concern over the use of software and programs to automatically send out responses. Although many of these responses are indeed created by a human hand, the methods in which they are released to the followers still create a pattern that is recognized as being automated.

Another tactic that is being utilized by the political parties is to buy twitter followers. It has been reported recently that many politicians such as Newt Gingrich, are guilty of buying their followers. He has boasted having more than a million followers, when in reality the number is actually more like 100,000. Even the president has been guilty of reporting double the amount of followers than that of what really exists, suggesting that his party is also guilty of buying twitter followers.

Many of the current politicians battling for office are taking advantage of promoting themselves by reaching voters on a personal level on face book. Posting personal information and photos by perspective candidates builds voter confidence and a personal presence that has not been able to be attained in the past. Social media has certainly changed the game of politics in the United States. By using twitter to promote themselves, candidates are able to reach their twitter followers and gain public approval using an entirely new political tactic when they buy twitter followers.